When I started my jewelry brand, I had big dreams but no real plan. I was posting on Instagram whenever I felt inspired, making random sales here and there, but I wasn’t hitting my income goals mostly because I didn’t actually have clear income goals.
I knew I wanted consistent $10K months, but I had no system to get there. Every day felt chaotic bouncing between making jewelry, answering DMs, posting on socials, and trying to track sales in my head. It wasn’t working.
Everything shifted when I created a goal-setting system using my Rich Girl Business Planner. It gave me clarity, structure, and an actual roadmap to grow my jewelry business intentionally. Within months, I hit my first $10K month — and now, I use the exact same process to scale consistently.
Let me break down exactly how I did it and how you can use the same system for your business.
Step 1: Setting Clear, Intentional Goals
One of the biggest mistakes I made early on was setting vague goals like “I want more sales” or “I want to grow my business.” That wasn’t enough. Once I started using the Revenue Goals Tracker in my planner, everything changed.
I wrote down my first big goal: $10,000 in one month from jewelry sales. At first, it felt scary but the planner helped me break it down into smaller, doable steps.
For example:
- My average necklace price: $85
- To make $10,000, I needed to sell about 118 necklaces in one month
- That’s roughly 30 necklaces a week or 4-5 per day
Suddenly, my big $10K goal didn’t feel impossible anymore. I could see exactly what needed to happen, which made it easier to create a focused plan.
Step 2: Planning My Promotions Around My Goals
Once I knew how many necklaces I needed to sell, I used my planner to map out promotions and launches around those numbers. For example, I decided to focus on our zodiac necklaces one month because they were my top seller.
Inside my planner’s Monthly Marketing Calendar, I scheduled:
- A “Personal Jeweler Vibes” Instagram reel showcasing the nameplate-making process
- An email campaign sharing customer photos of their necklaces
- A weekend flash sale with free shipping on all photo lockets
- A Pinterest strategy featuring “Best Jewelry Gifts” boards leading to my blog
This took the guesswork out of marketing and helped me create content that directly aligned with my sales goals. Instead of posting random content, everything I shared had a purpose.
Step 3: Tracking My Numbers Every Single Week
Before the planner, I used to avoid tracking my numbers because I didn’t want to face the reality of inconsistent sales. But once I started logging everything in the Revenue Tracker, I saw patterns I had completely missed.
For example, I realized that my photo necklaces were driving higher profits than I thought, especially around Mother’s Day and Valentine’s Day. I also saw that my Pinterest traffic was outperforming Instagram in terms of conversions which was wild to me at the time.
With those insights, I shifted my marketing strategy. I started creating Pinterest-optimized blog posts like “5 Meaningful Jewelry Gifts for Moms” and “Personalized Necklaces She’ll Never Take Off” and pinned them directly to my boards. That single shift doubled my website traffic in just two months.
When you know your numbers, you can focus on what’s working instead of wasting time on strategies that don’t convert.
Instead of scrambling daily to figure out what to post, my entire month was planned out in one place. That consistency is what helped build trust with my audience and drive more conversions.
Step 5: Reviewing, Reflecting, and Adjusting
Hitting $10K months didn’t happen overnight it came from reviewing and adjusting my strategies regularly. At the end of each month, I use my planner’s Monthly Reflection Pages to ask myself:
- Which products performed best?
- Which content drove the most traffic?
- What promotions converted the highest?
- Where did I waste time or money?
For example, I learned that my photo jewelry performs better around holidays, while my name necklaces sell steadily year-round. That insight helps me plan ahead for bigger seasonal pushes and maintain consistent sales even in slower months.
The Planner That Made It Possible
Scaling my jewelry brand to consistent $10K months wasn’t about working harder — it was about working smarter. My Rich Girl Business Planner gave me the clarity and structure I was missing.
It helped me:
- Set realistic income goals
- Plan my promotions around those goals
- Track my revenue and marketing performance
- Build a content strategy that converts
- Stay consistent and organized
And the best part? This isn’t just any planner it’s 800+ pages packed with tools, trackers, calendars, and templates designed to help you plan, organize, and scale your business with ease. Whether you’re managing content, tracking finances, or mapping out launches, everything you need lives in one place.
If you’re ready to grow your business with less stress and more strategy, grab Digital Babe’s Rich Girl Business Planner here. It’s the exact system I used to scale my jewelry business — and I know it can help you, too.
